Mohammadipour, Faezeh, Maghsoud Amiri, Iman Raeesi Vanani, and Jahanyar Bamdad Soofi. 2023. “PROMOTION OPTIMIZATION IN COMPETITIVE ENVIRONMENTS BY CONSIDERING THE CANNIBALIZATION EFFECT”. International Journal of Industrial Engineering: Theory, Applications and Practice 30 (1). https://doi.org/10.23055/ijietap.2023.30.1.8297.