Jiang, Tao, Yuying Sun, and Youwei Guo. “Strategic Choices of Online Retailers in Live-Streaming E-Commerce”. International Journal of Industrial Engineering: Theory, Applications and Practice 32, no. 1 (January 31, 2025). Accessed February 21, 2025. https://ijietap.journals.publicknowledgeproject.org/ijietap/index.php/ijie/article/view/10525.