CHENG, J.; KONG, Z.; LIU, B. Retail or Commissioned Live-Streaming? Mode Choice of A Platform Supply Chain Considering Consumers’ Preferences. International Journal of Industrial Engineering: Theory, Applications and Practice, [S. l.], v. 31, n. 3, 2024. DOI: 10.23055/ijietap.2024.31.3.9859. Disponível em: https://ijietap.journals.publicknowledgeproject.org/index.php/ijie/article/view/9859. Acesso em: 25 nov. 2024.