JIANG, T.; SUN, Y.; GUO, Y. Strategic Choices of Online Retailers in Live-Streaming E-Commerce. International Journal of Industrial Engineering: Theory, Applications and Practice, [S. l.], v. 32, n. 1, 2025. DOI: 10.23055/ijietap.2025.32.1.10525. Disponível em: https://ijietap.journals.publicknowledgeproject.org/index.php/ijie/article/view/10525. Acesso em: 21 feb. 2025.