AN EMPIRICAL STUDY OF IMPORTANT DIMENSIONS OF NEW PRODUCT DEVELOPMENT PRACTICES IN SMALL AND MEDIUM ENTERPRISES IN NEW ZEALAND
DOI:
https://doi.org/10.23055/ijietap.2011.18.2.404Keywords:
Consumer Product Design, product engineering, new product developmentAbstract
This paper presents results from the research on New Product Development (NPD) in New Zealand, based on a similar survey conducted in the US, UK and Ireland by Kahn, Barczak and Moss in 2006. Their study identified seven dimensions of NPD practices – strategy, process, research, project climate, company culture, metrics and commercialisation. The survey measured the relative importance of each of the dimensions, and listed characteristics under each dimension for poor to best practices.
Strategy was ranked the highest among the seven dimensions followed by commercialisation, research, company culture, process, project climate and metrics. The results were broadly consistent with those from the US, UK and Ireland, with strategy the highest and metrics the lowest ranked. Commercialisation was ranked the second most important dimension among small and medium enterprises (SMEs). Further results are analysed, discussed and recommendations for effective practices are made.
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