Multi-Aspiration Goal Programming Formulation
DOI:
https://doi.org/10.23055/ijietap.2012.19.12.561Keywords:
Multi-aspiration levels, Multi-segment goal programming, Multi-choice goal programming, Decision making, MarketingAbstract
A significant analytical approach contrived to solve many real-world problems is Goal Programming (GP). In many marketing or decision management problems, the phenomenon of multi-segment aspiration levels and multi-choice goal levels may exist for decision makers. This problem cannot be solved by current GP techniques such as multi-choice goal programming and multi-segment goal programming. This paper provides a new idea to integrate the multi-segment goal programming and multi-choice goal programming in order to solve multi-aspiration problems. Moreover, it develops the concepts of these models significantly for real application; in addition, a real problem is provided to demonstrate usefulness of the proposed model. The results of the problem are analyzed and finally, the conclusion is remarked.Published
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